Thursday 19 March 2015

NDM story

Lesbian app Dattch re-brands as HER after raising $1 million
Revamped app promises to introduce users to ‘a lesbian that hasn't slept with any of your friends’
















Introducing HER, a “lesbian social app” – born after the company behind Dattch relocated from London to San Francisco, changed its name and secured more than $1 million (£630,000) in funding.

The app has been completely revamped, evolving into a much more social experience with expanded content including queer-themed news and blogs, event notices and an improved matching algorithm.

Founder and chief executive Robyn Exton writes: “HER is about creating a space where lesbian, bi, queer, curious, flexisexual, pan sexual and not-so-straight women can meet and find out what’s going on in their lesbian world.

“Dattch taught us a huge amount and you’ll see the best parts of it in HER, along with a whole new experience incorporating everything our community kept asking us for. More social, less dating.”

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