Tuesday 3 February 2015

Week 19 - NDM story

Twitter turns promoted tweets into ad network
Company announces plans to let advertisers promote tweets onto other websites and app

























The company has just announced plans to let advertisers promote their tweets on to other websites and apps, in effect turning its ad platform into a full network for posting advertisements across the net.

The company is launching the service with partnerships with Flipboard and Yahoo Japan. Advertisers with promoted tweets, which let a company pay the firm to put a tweet in other users’ timelines, will now be able to pay extra to push the content on to the other two websites entirely.

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