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What is Trivia Crack and why are 100m people playing it?
The latest mobile game craze has launched in the UK, complete with questions about Prince George and Cheryl Cole for local tastes.

http://www.theguardian.com/technology/2015/jan/26/what-is-trivia-crack-100m-people-mobile-game

From Angry Birds and Candy Crush Saga to Draw Something, Clash of Clans and SongPop: the mobile gaming world has had its fair share of crazes since Apple and Google launched their app stores in 2008. Now you can add Trivia Crack to the list.

The game has only just launched in the UK, but it’s already hugely popular in the US and Latin America, with more than 100m downloads so far and currently around 800k more every day.

So what is Trivia Crack, and why is it proving so popular? It’s the work of Argentinian developer Etermax, which launched the game in its home continent in late 2013, before adapting it for English-speaking players in mid-2014.

The game – currently available for Android, iOS and Windows Phone – is a trivia quiz where players answer questions in subjects including entertainment, art, science, history and geography, chosen by spinning an on-screen wheel.

As they answer more questions, they unlock virtual characters, while competing head-to-head against other players. It does for trivia what Draw Something did for scribbling and SongPop did for music, essentially.

Trivia Crack is free to download, and makes its money from a blend of advertisements and in-app purchases of spins, coins and boosts to the number of “lives” a player has. They can also choose to buy a premium version of the game that removes the ads.